Keywords and opt-in lists
People text a keyword. You get a subscriber.
Choose a keyword, put it where your audience will see it, and anyone who texts it joins your list or gets the information they asked for, at once.
Four steps
How a keyword works
Pick a keyword
A short word people remember, such as DEALS or JOBS.
Promote it
On signs, receipts, your website, social posts or the air.
They text it
The auto-reply confirms they joined, or sends what they asked for.
You send updates
Message the list whenever you have news, and they can reply STOP at any time.
Uses
What people text in for
Join a list
Sign up for offers, news or alerts.
Information on demand
Opening hours, directions, today’s special or a brochure link, sent back automatically.
Alerts they choose
Updates on a topic they picked: events, closures, schedules.
Details at sign-up
Ask for a name, email or zip code as they join, by text or on a web form.
Keyword questions
Which number do people text?
Your keyword runs on your toll-free number, local number or short code. Compare business numbers.
How do people leave?
By replying STOP. They are removed at once and get a confirmation.