Compliance
The rules every sender follows, in plain words.
Business texting in the US is governed by law and by the mobile carriers’ own rules. This page explains them in plain words. It is not legal advice: your program’s obligations depend on what you send and to whom.
The basics
Five rules for every program
Consent first
Text only people who agreed to get your messages, for the kind of messages they agreed to.
Say who you are
The first message says who is texting and how to stop.
STOP and HELP
Honour STOP at once, and answer HELP with how to reach you.
Permitted content
Carriers restrict some content outright and review other kinds closely.
Registered numbers
Local numbers, toll-free numbers and short codes are each registered or reviewed before sending at scale.
Registration
How each number type is approved
| Number | What the carriers check |
|---|---|
| Local number (10DLC) | Your brand and each campaign: who you are, what you send and how people opt in. |
| Toll-free number | A verification of your business, your use case and your opt-in. |
| Short code | A review of the whole program, its messages and its opt-in, by each carrier. |
Ask us what your program needs and how long it takes. Business numbers
Policies
Our policies
Terms of Service
The terms for using Wire2Air, including the messaging rules you agree to. Terms of Service
Privacy Policy
How we handle personal data, including opt-in data. Privacy Policy
No Spam Policy
What we treat as spam, how we enforce it and how to report it. No Spam Policy