[{"data":1,"prerenderedAt":350},["ShallowReactive",2],{"cms-page:compliance":3,"icon:building-bank":95,"icon:building-store":121,"icon:chart-bar":136,"icon:chart-pie":149,"icon:code":156,"icon:discount":166,"icon:file-text":180,"icon:heart-handshake":196,"icon:lock":209,"icon:mail-forward":219,"icon:messages":232,"icon:microphone-2":239,"icon:photo":246,"icon:plug-connected":259,"icon:school":278,"icon:shield-check":285,"icon:speakerphone":292,"icon:stethoscope":302,"icon:trophy":318,"icon:user-plus":337},{"slug":4,"seo":5,"sections":8},"\u002Fcompliance\u002F",{"title":6,"description":7},"SMS Compliance: Consent and Opt-Out","The rules every business texting program follows: consent, opt-out, HELP and STOP, content limits and number registration, and where our policies are.",[9,23,46,68,86],{"type":10,"id":11,"eyebrow":12,"title":13,"highlight":14,"blurb":15,"layout":16,"primary":17,"secondary":20},"pageHero","top","Compliance","The rules every sender follows,","in plain words.","Business texting in the US is governed by law and by the mobile carriers’ own rules. This page explains them in plain words. It is not legal advice: your program’s obligations depend on what you send and to whom.","buttons",{"label":18,"href":19},"Talk to sales","\u002Fcontact\u002F",{"label":21,"href":22},"Read our No Spam Policy","\u002Fno-spam-policy\u002F",{"type":24,"id":25,"eyebrow":26,"title":27,"items":28,"columns":44,"marker":45},"factGrid","rules","The basics","Five rules for every program",[29,32,35,38,41],{"label":30,"detail":31},"Consent first","Text only people who agreed to get your messages, for the kind of messages they agreed to.",{"label":33,"detail":34},"Say who you are","The first message says who is texting and how to stop.",{"label":36,"detail":37},"STOP and HELP","Honour STOP at once, and answer HELP with how to reach you.",{"label":39,"detail":40},"Permitted content","Carriers restrict some content outright and review other kinds closely.",{"label":42,"detail":43},"Registered numbers","Local numbers, toll-free numbers and short codes are each registered or reviewed before sending at scale.",5,"number",{"type":47,"id":48,"eyebrow":49,"title":50,"columns":51,"rows":54,"note":67},"table","registration","Registration","How each number type is approved",[52,53],"Number","What the carriers check",[55,59,63],{"label":56,"cells":57},"Local number (10DLC)",[58],"Your brand and each campaign: who you are, what you send and how people opt in.",{"label":60,"cells":61},"Toll-free number",[62],"A verification of your business, your use case and your opt-in.",{"label":64,"cells":65},"Short code",[66],"A review of the whole program, its messages and its opt-in, by each carrier.","Ask us what your program needs and how long it takes. [Business numbers](\u002Fbusiness-numbers\u002F)",{"type":69,"id":70,"eyebrow":71,"title":72,"items":73},"cardGrid","policies","Policies","Our policies",[74,78,82],{"icon":75,"title":76,"body":77},"file-text","Terms of Service","The terms for using Wire2Air, including the messaging rules you agree to. [Terms of Service](\u002Fterms-of-service\u002F)",{"icon":79,"title":80,"body":81},"lock","Privacy Policy","How we handle personal data, including opt-in data. [Privacy Policy](\u002Fprivacy\u002F)",{"icon":83,"title":84,"body":85},"shield-check","No Spam Policy","What we treat as spam, how we enforce it and how to report it. 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